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We closely monitor our impact as a Social Enterprise and regularly report on the the wider impact of our services.
We closely monitor our impact as a Social Enterprise and regularly report on the development of our beneficiaries and the wider impact of our services. A summary of our Impact to date and during the past year is as follows:
This year’s Cockpit Effect impact report findings are very positive, with makers showing continued progress, both financially and non-financially. The report also confirms the positive correlation between a maker’s level of engagement with Cockpit Arts’ Business Incubation and the financial, cultural and social outcomes they report.
Average turnover of our makers’ businesses rose by 14% from previous year figures and at £58,099 was nearly double that reported in 2010. This is also significantly higher than the average craft business related income of £19,827 reported by the Craft Council [Craft in an Age of Change, 2012]. Beneficiaries who featured as Maker Stories, as a consequence of demonstrating significant progression in their individual business journey, reported a higher average turnover and profit, plus showed stronger results in most of the Social and Cultural value indicators reported below.
During the year Cockpit Arts was in the top 5% of organisations in the NatWest SE100 index for measuring and demonstrating social impact.
Based on the Cabinet Office’s Unit Cost Database the annual saving to the public purse as a result of Cockpit Arts’ Creative Employment Programmes is around £425k.
Our Creative Employment Programme has enabled 18 business owners to recruit 6 paid apprentices and 12 paid interns. The proportion of all makers [148 during the year] employing staff was 9.7%, which was higher than the previous year (8%) and significantly higher than 2009 – the first year of recording this statistic (2%).
Our pilot Apprenticeship programme launched in partnership with Westminster Kingsway College and funded by the Ashley Family Foundation has allowed three textile businesses to provide an apprenticeship opportunity to 16-24 year olds who are non-graduates.
Of the 22 young people participating in The Prince’s Trust Creative Careers programme after the pilot year, 100% have been able to successfully start up and sustain a craft business.
The majority of beneficiaries surveyed for the annual Cockpit Effect report cited ‘improved profile’ and ‘improved web/social presence’ as the main changes that impacted on them and their businesses as a result of Cockpit Arts’ Business Incubation. This was followed by ‘improved business skill’ and ‘better time management’.
The non-financial cultural-based data collected for the Cockpit Effect report was encouraging with many makers reporting gaining major stockists (24%); being featured in a major publication (26%); securing grant or funding support (18%) and being selected for a major selling event (35%).
In 2016 Cockpit Arts was a winner of the Creative & Cultural Sector Skills Council’s Skills Craft Skill Award for passing on skills to the craft sector through our Creative Employment Programme.
We use a bespoke tracking and monitoring system to measure the impact of Cockpit Arts’ support on beneficiary maker growth and development. This comprises a customised Customer Relationship Management [CRM] system, which provides: Individual records on each maker including business support history, current business status and comparative reports which plot change over time in key performance indicators [KPIs].
These indicators include % change in turnover and % change in profit; number of first time employers and number of staff employed; museum collection purchases and art gallery representation, for example.
We have included impact questions designed as part of previous SROI evaluations, undertaken by an independent SROI Network accredited practitioner, in our annual monitoring and evaluation questionnaires and we report on social, cultural and economic impact and outcomes, as well as on makers’ views in a number of key areas such as personal priorities, skills improvement and motivational factors.
The Cockpit Effect
Annual reviews with our studio holders allow us to collect tangible data to confirm how their businesses are developing over time, and the role that our incubation model plays in supporting that growth.
The Cockpit Effect 2017 is based on Partnership Reviews conducted with makers at Cockpit Arts during the 12 months to October 2016. These reviews captured financial data for the two preceding years, allowing a comparison to previous Cockpit Effect reports and to any external reports. Non-financial data was also collected, providing for a deeper understanding of makers’ motivation and success factors. Makers’ perceptions of the Business Incubation offer were also sought.
Social Impact Studies
As a social enterprise, Cockpit Arts is committed to tracking the wider impact of our employment creation services. In 2014 we commissioned a Social Impact Study for two of our key initiatives: Creative Careers and the Creative Employment Programme.
Our past Annual Business Review reports are available to download here. For a full copy of these reports or to find out more about our research work please email firstname.lastname@example.org. We plan to continue research over the long term and welcome comment, feedback or collaborations from other individuals and organisations in the field.