Jiyun Lapthorn / fronte / fronté

Jiyun Lapthorn / fronte / fronté

fronté womenswear - re-engineered classics


Fronté lives through an ongoing lifelong search for good designs that are clever, useful and beautiful.

Fronté is a London-based womenswear brand established in 2016 by Jiyun Lapthorn.

“I make elegant, minimal and versatile clothing for modern women who are independent, strong and original to express their own style.

I create clothes, not fashion, as I consider well-designed and useful clothes are tools for life. Beyond the comfort and functionality, I am making truly transformable pieces that are effortlessly elegant and will adapt throughout your day. It is all about the construction; the clever way it’s built.

All my garments are made in London supporting local businesses, and use the best fabrics that age well; often containing fair trade and organic fibres like bamboo and eucalyptus.

fashion and accessories

Fronté makes pieces of elegant and utilitarian clothing that are comfortable to wear, but also quietly stand out from the crowd with timeless beauty.