Fronté lives through an ongoing lifelong search for good designs that are clever, useful and beautiful.
Fronté is a London-based womenswear brand established in 2016 by Jiyun Lapthorn.
“I make elegant, minimal and versatile clothing for modern women who are independent, strong and original to express their own style.
I create clothes, not fashion, as I consider well-designed and useful clothes are tools for life. Beyond the comfort and functionality, I am making truly transformable pieces that are effortlessly elegant and will adapt throughout your day. It is all about the construction; the clever way it’s built.
All my garments are made in London supporting local businesses, and use the best fabrics that age well; often containing fair trade and organic fibres like bamboo and eucalyptus.